The Roolo® Dog Treat Dispenser

Get the ultimate enrichment toy for your pooches play-time with our scientifically designed, treat-dispensing dog toy, perfect for all breeds and sizes!


Play Video

Not Just Another Dog Toy

The Roolo® is transforming canine enrichment with its unique, self-propelling design, challenging your dog's mind and body. Just 15 minutes of play equals roughly an hour of walkies, perfect for bad dog weather or busy days.

Crafted from durable, dog-friendly rubber, the Roolo® encourages slow feeding, aids digestion, and prevents boredom. Give your dog the ultimate enrichment experience with the Roolo®!

Meet the Roolo®

Why the Roolo® makes the perfect canine companion.

The shape of the Roolo® is based on the unique Reuleaux tetrahedron – a shape of constant width that allows for erratic and self-propelling movement.

Roolo® Wireframe inspired by a Reuleaux Tetrahedron

The unique design and material of the Roolo® make it supple and flexible, yet incredibly durable.

This ensures long-lasting enjoyment for your furry friend.

The more your pooch plays with the Roolo®, the more they learn, increasing their cognitive skills, agility, and coordination.

Whether your doggo just wants to play, you need them to eat slower, or you’re both in the mood for some turbocharged training, the Roolo® delivers on all counts.

We designed the Roolo® to cater for the needs of all dogs, no matter the breed, shape, or size. Every pooch deserves to play and learn!

We believe that canine health and safety is absolutely paramount, so the Roolo® is made from non-toxic, food safe, and super durable TPR rubber.

The Roolo® is perfect for play on ALL surfaces, whether indoors or outdoors!

Meet the Roolo®

Hyper rewarding
Easy to load
For all types of dog
Highly enriching
Perfect for scent work
Previous slide
Next slide

Anna Webb

Dog Behaviourist, Nutritionist, Writer and Broadcaster.

“The Roolo is an inspired product, that taps into dogs instinctual needs, and gives them so much fun using their mental and physical dexterity.”

Benefits of the Roolo®

Provides Stimulation

Did you know 15 minutes of Roolo® play = roughly 1 hour of walkies? This is due to the fact that dogs need to fully utilise all of their instincts when using it.

The Roolo® encourages your waglet to problem solve, engage in scent work, and use all of their intellectual and physical abilities simultaneously… and be regularly rewarded for doing so!

Reward-based Development

Regular reward-based play helps to build your dog’s confidence, provide mental stimulation, strengthen the human-animal bond, and keep your waggers happy and healthy.

We believe rewarding your dog is essential, and it’s never too late to start. Dogs LOVE to earn their treats, and the Roolo® makes every reward extra satisfying!

Manage Behaviour

The engrossing nature of the Roolo® captivates your pooch by rewarding them for their focus and ability to ignore distractions.

Many dogs can be anxious, nervous, or easily get over excited, but by introducing them to a hyper-rewarding way of playing and learning it helps to alleviate these issues.

Aids Digestion

Rapid eating in dogs can cause so many problems. So if you have a furry friend that likes to inhale their food without chewing then the Roolo® is the perfect companion.

By slowing the rate of consumption, interspersed with pawing, nudging, rolling and nosing, the Roolo® emulates the hunting process and allows for much healthier digestion.

Join the Enrichment Revolution

The "Enrichment Revolution" is changing how we care for our dogs by focusing on both mental and physical activities to keep them healthy. This idea recognises that dogs need more than just exercise and also benefit from activities that challenge their minds and natural instincts.

See how all our happy pooches are getting their enrichment and join our growing community of Roolo® dogs on Instagram, Facebook and TikTok!

We are excited to announce that the Roolo® is also available at Pets Corner! You can now find it both online and in-store. Treat your furry friends to the fun and durable toy they deserve.

Our Happy Waggers!


The Roolo® suits dogs of all shapes, sizes, and breeds, with the majority of them understanding it and engaging right away. For some, especially if treat-dispensing toys are a new concept, one or more 5-10 minute training sessions may be needed, but once they get it you’ll know!

One of the attributes of the Roolo® that people seem to find the most surprising when they first pick it up is the material it’s made from.

After extensive research, we selected a special type of rubber that combines durability with a delightful ‘squishiness’, which allows the Roolo® to effortlessly pop back into its original shape when squeezed or bitten.

The Roolo® is extremely easy to use and also comes with super simple instructions which shows you exactly how to train your doggo to use it if they are unfamiliar with treat dispensers. This process usually only takes a few minutes.

If your dog tends to be a ‘destroyer’, rest assured that we designed the Roolo® to be highly durable. However, it’s important to note that there’s no such thing as an indestructible dog toy. The Roolo® is not a chew toy and should be removed immediately if your dog starts to chew on it.

The Roolo®’s primary function is a treat dispenser and in most cases once a doggo understands how to use it they will choose not to chew it and instead play with it as intended.

We know how dirty dog toys can get so we made the Roolo® a piece of cake to clean. Simply use a damp cloth to wipe it down whenever you need to. If you want to clean the inside then just rinse it out with warm soapy and then leave it to fully dry. Do not use the Roolo® until it is completely dry inside.

In a word: Science! We did a considerable amount of research making sure we picked a colour for the Roolo® that is perfect for pooches.

Did you know that dogs are red-green colour blind?

Meaning they can only discern blue and yellow. Most canine experts agree that dogs see blue the best, so we carefully chose our vibrant blue colour!

At Play9 dog welfare is our number one priority. With that in mind we would never recommend leaving your pooch alone with any toy, even one as super safe as the Roolo®.

The Roolo® was made in blue for the scientific reason mentioned above, but that’s not to say we won’t come up with future variants if that’s what your waggers want. In the future we may even run special editions with different patterns and designs…

We wanted to create the Roolo® for ALL shapes and sizes of dogs. After vigorously testing an array of different sizes we found the current size to be the one that works the best.

With just the smallest nudge, nose, or paw the Roolo® starts working its magic, so it’s perfect for pommies and daxies right up to mastiffs and Leonbergers!

The Roolo® is designed to be used with dry treats and you can use whichever ones your furry friend loves best.

We like to mix it up with smaller treats for quicker and easier dispersion and larger treats for slower more difficult dispersion.

Play9 Ltd
Unit 6
Riverside Business Centre,
Brighton Road,
BN43 6RE

Join Our Socials

Join Our Newsletter

  • Visa
  • Google Pay
  • Apple Pay
  • Mastercard
  • Maestro
  • American Express
  • Diners Club
  • Discover
  • © 2024 Copyright Play9 Ltd. All rights reserved.