Our Story
Our Mission
Here at Play9, we have a deep affection for all animals, but we find something uniquely special about our furry friend the canine. Just like us, they yearn to learn, thrive on stimulation, and cherish love and belonging.
Our journey at Play9 began with a simple yet powerful mission: to empower dogs through enrichment and R+ training, enhancing their happiness and health.
In the ever-evolving world of dogs, we’re committed to pushing boundaries to ensure every tail wags with joy. We’re here to help educate first timers, nurture seasoned owners, and run alongside dog professionals at the forefront of innovation within this industry… and of course to boop a bunch of snoots along the way ;P
Who Are We?
Play9 is made up of a passionate bunch of professional trainers, groomers, and lifelong canine enthusiasts. Founded by husband and wife duo Lee & Hannah, along with close family friends Rich & John, and of course, the big boss: Tuki-dog 🐶, Play9 is on a mission to shape the future of canine health & wellness!
Just like you, we LOVE the waggy-ones, which is why we treat them as equals. We believe all dogs deserve to be happy, fulfilled, enriched, and appreciated.
We are continually developing and honing our skills to make certain we help as many of these amazing creatures as possible!
Join our Play9 family and help us to make the world the best place possible for our awesome furry friends!
Tuki's Story
Tuki-girl came into our lives in 2021 – Our big-hearted Rottweiler with an even bigger personality. From the moment she bounded through the door, she became the soul of our family and the reason Play9 exists.
Like all loving pooch parents, we want our furry family member to live the longest, happiest, healthiest life possible. That means giving her the very best, so we made it our mission to find her everything she needed.
But when we searched, we couldn’t find anything that ticked all the boxes. Toys bored her or were destroyed in minutes, food & treats were packed with additives and ingredients we couldn’t pronounce, and so many other pet products just seemed to be missing what we were looking for.
Taking the Reins
So we figured, if we couldn’t find the best for Tuki, we’d do it ourselves. Our first creation was the Roolo® – A toy that’s more than a toy: an enrichment tool that keeps her body active, her mind engaged, and her tail happy-wagging.
More importantly, we had to make sure she runs on the best fuel. So we ditched the junk and switched her to pure, honest food. The result? No vet visits or illness in over 3 years, a lush coat, the brightest eyes, and a bounce in her step that never quits. It only felt right to give her her own kitchen – and from that, Tuki’s Treats were born.
And we’re not stopping there! Play9 is just getting started. Our mission is to shape the future of canine health & wellness with products that do more than just entertain or feed – they enrich, nourish, and improve every stage of a dog’s life. From pups to seniors, we’re building an entire ecosystem of toys, nutrition, and wellness tools designed to help pooch parents everywhere give their dogs the longest, happiest, healthiest lives possible.
Our Morals
Play9 is a 100% R+, force-free outfit where dog welfare is at the very top of our list. We are unwavering in our beliefs that all training should be nothing other than humane and non-coercive.
We want to live in a world where dogs are not subject to punitive measures, physical or verbal punishment, or intimidation. When you put time, effort, love, caring, and understanding into your doggo the results are always phenomenal!
No animals should ever be bullied, mistreated, or hurt, and we are doing everything we can to get our message out there to as many people as possible.
If you are in line with our mission then we know you are going to find a great amount of value and purpose in being part of what we are building.
